Flash Fashion
by Massimiliano Faralli and Ohad Aviv
I love street photography cause I love being around people, talking to them. In my approach to work, I recognize myself very much with what the New York master Garry Winogrand said, when he said that "on the street he was captured by the energy of his subjects, constantly smiling or pointing to the people he had taken, it was as if the camera were secondary and his main purpose was to communicate and to establish a quick but personal contact with the people who passed by".
I don't have any recurring themes. I still have a lot to learn. I love the street, the people and the direct relationship with the scene.
The portrait is the consequence of a line of learning and a natural predisposition. Lately, I've been experimenting with other scenarios, trying to detach myself from the contact and widen the scene.
As I said my approach is direct so I feel comfortable inside the scene, my distance is very close, about a meter, I must feel one of my characters. Relationship and contact, respect and empathy are the fundamental characteristics of my approach.
I use fixed wide-angle lenses, 28 mm, lately I use more 24 mm.
I use mirrorless cameras with APS sensor, I also use a flash out camera.
Here I present a part of my work that I'm building in this period on the fashion week. They are mainly portraits taken from the streets of fashion people. Photographs taken in the street with my camera, my wide-angle lens in one hand and the flash on the other.
Massimiliano Faralli
Until a few months ago I was mainly relying on natural light for my photos and just from time to time experience with flash photography which always seemed like a stronger voice for me.
At a certain point, I felt I needed more out of the street, I wanted to be closer, to be more present in my photos then I have been before, so I did. I took my flash and triggers and went to the street. Using the flash allows me to express my rhythm on the streets and the way I see people.
Milan for me was a good opportunity to meet friends I really wanted to meet and to get more experience with my new .approach towards the street.
Ohad Aviv
My name is Massimiliano, I am Italian, I was born and live in Tuscany in Prato. I have always followed every form of art since I was a child when there were no distractions. I grew up reading comics and listening to lyrical music and I think this has influenced my character, my sensitivity and my creativity.
Surely for me, photography is an excellent medicine for the body and the mind. In particular, my type of photography helps me to deal with shyness and discontent due to previous situations that I can get out with the camera in his hand. I hope to have become better, I am certainly better with myself and with the people I photograph, to whom with respect and gratitude I will always remain fond. Each of my photographs has an important meaning, a moment of communication, of contact, which has improved me but I also believe in the subjects I photograph.I suppose the photograph has to tell something. Like any art form, photography must also cover the gaps in consciousness.
In my small way, I try to document moments and stories through a movement, a look, an expression.
Massimiliano Faralli
My name is Ohad Aviv, 40 years old, street photographer from Tel Aviv, Israel.
After studying several courses in the leading school for photography in Israel I started working professionally taking photos in live rock concerts of leading musicians in Israel.
While doing that I started exploring the streets around me and around the world.
Since then I left the live show scene and focused mostly on Street photography. I am giving photography lessons and street photography workshops from time to time.
For me photography connects people. It does not matter if you are Israeli, Italian, Dutch or from Greece. But, there is a certain personal load a photographer takes with him wherever he goes.
You cannot and should not run from who you are but try to take the advantages it brings to you.
Exhibition:
Between 2016 and now I took part in several exhibitions both in Israel and abroad , the most important one was Local testimony exhibition 2018-19 in the Tel Aviv museum which is the biggest and most important annual exhibition for photojournalism, documentary and street photography in Israel.